Brimm // about

About Brimm

Last updated 2026-07-02

Brimm reads your website the way Google, Bing, and the AI answer engines actually read it, then tells you the truth about what they see. That is the whole product.

What Brimm is

Brimm is an audit engine that runs 72 checks against your site: classic search, answer boxes, AI citation, and local search. Every check is grounded in official documentation from the platforms themselves, or in published, named research. When something is a heuristic, the finding says so in plain words.

What we refuse to do

Most audit tools pad their reports with folklore: keyword density, text-to-HTML ratios, "toxic link" scores. None of that appears in any official search documentation, so none of it appears in Brimm. We would rather show you eight things that matter than eighty that do not. Brimm also tells you when something you paid for does nothing, and it grades our own site with the same engine you use.

Who builds it

The Brimm team is small on purpose. We build the engine, write every check against the source documentation, and publish the reasoning in the learn library. No outsourced content, no affiliate placements, no paid rankings. The product has one loyalty: what the documentation and the data actually say.

Reach us

Questions, feedback, or a check you think we got wrong: hello@brimmapp.com. If you think a finding is inaccurate, tell us. Being corrected in public is cheaper than being wrong in private.

The house rules