The Brimm Fix Library
This is the list of fixes for the problems our audit actually finds, written so a non-technical owner can act on each one. There are 11 fixes live here so far, every one grounded in the docs, including Google's official AI optimization guide. The order is the order that matters: “fix what blocks the crawler before you polish what it reads.” Find your symptom below and follow the fix.
Crawl and access
If a crawler cannot reach or read your page, nothing else matters. Start here. These are the failures that quietly remove you from search and AI answers entirely.
- How to fix robots.txt blocking AI crawlers The single most common reason a site never gets cited.
- How to allow AI search crawlers to read your site Beyond robots.txt: CDN, firewall, and rate-limit blocks.
- How to fix a website that doesn't render without JavaScript If your answer needs JS to appear, the bot sees an empty shell.
- How to get your site indexed in Bing for AI search Bing powers Copilot. Absent from the index, absent from the answer.
Structure and schema
Once a machine can read the page, it has to understand what the page and the business are. This is where structured data and entity clarity do the work.
- How to fix missing structured data (JSON-LD) How engines learn what your page is.
- How to fix entity clarity for AI search So an engine can tell who you are and recommend you.
Citable content
Being readable gets you in the room. Being citable gets you quoted. These fixes are what turn a page into the passage an AI lifts into its answer.
- How to make your content extractable for AI AI quotes self-contained passages, not whole pages.
- How to add statistics that earn AI citations Specific, sourced numbers get pulled into answers.
- How to add expert quotes that AI will cite Attributed quotes give an engine something concrete to lift.
- How to add outbound citations that boost AI visibility Citing sources is what makes you a source worth citing.
- How to fix stale content for AI search A current answer beats a confident but outdated one.
Know the terms
If the vocabulary is new, these short, plain definitions explain the crawlers and concepts the fixes above refer to.
- What is OAI-SearchBot? OpenAI's crawler that earns you a ChatGPT citation.
- What is PerplexityBot? Perplexity's crawler for cited sources.
- What is query fan-out? How AI Mode turns one question into many searches.
- What is the great decoupling? Why impressions rise while clicks fall.
Where this fits
The fix library sits under our two pillars: what is answer engine optimization explains being the answer, and what is generative engine optimization explains being the cited source. More fixes are rolling out as we document each check our engine runs. To see which of these apply to your site right now, run the free preview with our AEO checker or the full audit.